Friction Diagnostic for founders

Find what's really holding your business back.

Fourteen questions about your business, not your personality. You get a written report built from your own answers: the real cause, what it's costing you, and one test to run this week.

About 5 minutesNo score, no labelsWritten for your business

Think of one problem that keeps coming back.

The one you've already tried to fix, maybe more than once. Answer the way you'd explain it to someone you trust. The more specific you are, the sharper your report.

  • What's really going onThe likely cause behind the symptom, with your own words as evidence.
  • What it's costing youWorked out from the numbers you give. Nothing made up.
  • One 7-day testA specific experiment to check the diagnosis before you spend more.

Your answers are sent to an AI model to write your report and are stored securely. We contact you only if you choose to unlock the full report with your details. Privacy